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January 2021

In-car video platform unlocks a new revenue stream with Stripe and Hiveway

Hiveway’s ability to build progressive solutions gave way for ember to begin forging a link between drivers and passengers by creating an onboarding process that allows drivers to create a profile while uploading their bank information for Stripe Connect.


Custom POS Terminal
Cab Onboarding 


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6.7% Polygon 1


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25% Polygon 1


SaaS Sales
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35% Polygon 1



Project Overview


ember had established a successful business by installing media screens in the back of Uber and Lyft vehicles that entertained and informed passengers with local information and ad placements. When the pandemic hit and people increased their use of taxis, ember recognized a massive opportunity to serve taxicab fleet owners and tap a new market and revenue stream. ember wanted to provide a solution that taxicab drivers found both appealing and necessary so it could scale rapidly. To enable that, ember screens needed a contactless payment option that served passengers and drivers, and easily integrated with existing software, such as iCabbi, used by taxi fleet owners.



By leveraging Hiveway’s POS expertise and SaaS accelerator solution, ember was able to go live within four weeks and launch proof-of-concept pilots of a sleek Stripe Terminal atop Connect attached to the iPads that ember installs in the back of taxicabs. These iPads deliver contextual ad content that changes as travelers move through a city, exposing them to local businesses and exclusive happenings and experiences that they can book during their ride via Terminal.



As part of its pivot from an entertainment media offering in Uber and Lyft vehicles to a taxi solution, ember chose to integrate with iCabbi, the world’s largest, cloud-based dispatch company. With careful planning and expert services, Hiveway was able to integrate all systems in a fraction of the time and budget than we’re used to seeing in the payments technology industry. Hiveway empowered ember to focus on their business’ identity and market offerings now providing a seamless entertainment and payment solution that can enhance the 18,000 Canadian taxis already working with iCabbi allowing ember to penetrate a market that is slow to change. Now that it’s in the back seats of taxis, ember is exploring countless opportunities to improve the ride experience for drivers and passengers alike. 

After ember announced availability of its new Hiveway driven Stripe-enabled solution of Terminal atop Connect at the annual iCabbi conference, 90 taxi fleets across North America showed immediate interest, and dozens contacted ember after the show for more information. Those inquiries turned into numerous pilot projects in the United States and Canada. ember is also now fielding inquiries for its solution from Europe and the Caribbean. Hiveway integrations and flexibility are allowing a ember to become a global product in a matter of months.